To register for this free event, use the form below:
“The definition of insanity is doing the same old thing and hoping that something is going to change.”
Don’t be one of those people who just keep on doing the same old thing!
The Fearless Business Seminars are designed to:
- Change your perceptions of your own business
- Leave you feeling inspired to take action with your business
- Kickstart you into taking the steps to take your business up to the next level
Robin Waite is a Business Coach, business keynote speaker and Bestselling Author of two books, Online Business Startup and more recently Take Your Shot.
Having worked with 250+ businesses during the last 17 years, particularly service based businesses; Robin typically starts to see serious long-lasting results for his clients businesses within 3-6 months. Some of Robin’s clients have doubled their turnover (and profit) in as little as 3 months.
To register for this free event, use the form below:
The Directors of County Business Shows and the University of Gloucestershire’s recently opened C11 Centre would like to invite you to be our guests on 24th April 6:30pm – 8:30pm for updates, networking and a light buffet to find more about The Gloucestershire Business Show (16th & 17th May 2018) and The South Gloucestershire Business Show (3rd & 4th October 2018).
The evening will focus on the Information Security Zone at #GBS18 which will present interactive areas around:
- Information and Support for Micro and SME Businesses
- Experiential space that will explore a Hack Event, Password security checks, The Dark Web risks and more
- Business Risk management, resilience, minimising downtime costs and business back up
- Social Engineering
- A Clinic space that will offer 1:1 advice, available in confidential space to access specialised advice in any area of Information Security and Cyber related risk
For more information, please view the PDF here.
Join Home Office guest speaker and the University of Gloucestershire’s Dr Kamal Bechkoum, Head of Business School and Professor of Computing – for this unique event to control and direct your approach to security and risk. Where are the common weaknesses and what can you do to mitigate and plan for risks?
Security governance is the means by which you control and direct your organisation’s approach to security. Gain an insider’s view of security governance, the current challenges, and the relevant steps you can take towards education and training to develop talent within your workforce through your apprenticeship levy.
- 11am -11:15am: Arrival
- 11:15am: Welcome
- 11:20am – 11:40am: Dr Natasha Grayson, Home Office
- 11:40am – 12:00pm: Dr Kamal Bechkoum, Head of Business School, Professor of Computing
- 12:00pm – 12:15pm: Paula Thomas, Principal Lecturer in Cyber Security, Technical and Applied Computing, University of Gloucestershire
- 12:15pm -12:30pm: Q&A
- 12:30pm: Lunch & close
Return on Investment – or ROI – is used to measure the efficiency of any investment we make, and is usually measured in monetary terms, but the return we make on our digital investments – website, emails, paid advertising, social media, CRM, etc. – can be measured in many different ways.
It is relatively easy to measure the your return when generating direct sales from email marketing, or acquiring new customers through pay per click advertising, but how do you measure your customers’ satisfaction, your sales team’s performance or your brand’s reach?
This session is designed to explain how your digital investment can be used not only to increase profit, but also to increase efficiency and enable scalability within any organisation. By understanding how to measure all types of return, and how to distil this down to relevant key performance indicators, a business can move away from seeing marketing activity as a cost area, to seeing it as a quantifiable investment. And how do you measure the soft benefits of an effective digital strategy? What about the time you could free up in your marketing team up by using marketing automation? Or the value in building a database of prospective customers who are interested in, but not yet ready, to purchase your products or services? Or understanding exactly what content on your website contributes most to conversions?
What you’ll get from session: For many business leaders, digital marketing is a real headache. Digital channels are often the most cost-effective way of acquiring new customers, retaining existing customers and selling more products and services, but the digital landscape is littered with unintelligible acronyms, conflicting advice and a myriad of software choices. This session will help you understand some of the key principles of measuring return and how to build the foundations of a digital strategy most appropriate for your business. It will also help you understand what questions you should be asking your digital team and your suppliers, as well as understanding some of the key measurements which should go into your Board reports (to ensure that your valuable time is spent evaluating efficiency, and not spent arguing over what colour your website’s homepage should be).
The Digital Session is led by Darren James.
Darren has over 30 years experience in the IT sector, with over 20 of those in developing digital marketing strategies and programmes for blue chip companies, including Cadburys, St Ivel, Thomson Holidays, Guide Dogs for the Blind, Zurich Life, Bovis Homes and The Co-operative. As part of the GHJ team he brings this blue chip experience to bear for many of the region’s most progressive businesses, working with owners and Boards to realise their ambitions. His technical background enables him to communicate the owner’s vision directly to internal and external teams, expediting the development process and ensuring that every component accedes to the business’s commercial imperatives.